Thursday, February 12, 2015

Beauty Story Indonesia Launching Event

Last weekend I was invited to come to a launching of a new local beauty brand, Beauty Story.The event took place at Convivium, Panglima Polim, Jakarta.

Beauty Story believes that every woman has different personalities and ways in expressing their beauty. Inspired by women’s creativity and spontaneity, Beauty Story is there to help these women to fulfill their needs in expressing their beauty. Quality is their utmost priority but the price is surprisingly competitive. All products marketed starting from 23.000 IDR – 100.000 IDR. Wonderful don’t you think? :) 



The event started with an introduction about Beauty Story by Ms Karmila, Beauty Story Brand Manager. She explained about the formulation of the products which are paraben, sulfate, and phtalate free, and free of animal testing too!! Awesome! I love how nowadays more and more beauty products not using dangerous chemicals in formulating their products. So kudos for Beauty Story!
Their collection is to provide a light and fresh make up looks for women and for this spring collection; they come up with a theme, One Fine Day. The makeup products range from Face Primer, CC Cream, Loose Powder, Compact Powder, Eye Shadow, to Lipstick, Lip gloss, and even Brush set and lovely cosmetic pouch. The packaging looks sweet and girly with pastel colors. It is similar to what Korean cosmetics looks like. Their best sellers so far are The Primer Smooth & Luminous and Magic CC Cream Real Complexion. They said it can makes your skin feels smooth and helps to cover your spots only in one swipe. Romantic Eye Pencil Creamy created for a woman who needs practicality in their makeup choices because it can function as an eyeliner and eye shadow. 






 


It continued with a makeup demo showing 2 looks, casual and glamour using Beauty Story products. The makeup demo is conducted by a Korean professional makeup artist, Ms. Camille Lee, who’s surprisingly conducted it in Bahasa. Way to go Ms. Camille!
She used soft and neutral colors for the casual look, trying to get the fresh and glowy look like Korean girls have, a popular look nowadays in young women. Natural but polished. The result is sweet and lovely.
For the glamour look, Ms. Camille used bolder colors and liners. She also brushed bolder lip colors to accentuate the look. The result is excellent and easily done without a lot of fuss.



Now let’s talk more about the products. I got the chance to play with them on my table and I feel like a girl in the playground, trying all their cute products. My favorites from all of them are the Sweet & Chic Lipstick and the Primer Smooth & Luminous and they are certainly coming home with me hahaha..
The lipstick is fantastic! It is pigmented with lovely colors that will suit any occasion from casual to glam. Enriched with vitamin E to keep your lips from drying and helps to treat your lips. It glides smoothly and heavenly. For 45.000 IDR, I am utterly amazed by it. The minus point is the packaging. I find it a bit flimsy and not as sturdy. I swatched all the colors down here and as a bonus, I swatched the lip gloss colors too.









I have tried their Primer too and it gave my skin a wonderful glow that enhances my complexion. The nail polish is also something that you would not want to miss, especially for this spring. The colors are terrific! They are pretty easy to use too. I need 2 coats to get a full coverage on my nails and unfortunately the drying time is a bit slow, but a top coat such as Seche Vite should help it to dry it faster. 




Beauty Story collection can be found at Watsons in Jakarta and Bogor areas (the other areas are coming soon, so be patient). You can also buy them online on www.mybeautystory.com and they can ship it to your doorstep (even better, yes?).
You can follow them in various social media for updates on their products or beauty tips, such as:
Facebook : www.facebook.com/mybeautystoryid
OR
Instagram : mybeautystoryid (hashtag #mybeautystoryid)

I had a wonderful time at the event getting to know about Beauty Story and also meet other beauty bloggers. I will do a review on some of the products that I brought home on a separate post, so stay tune if you want more details on Beauty Story. Are you ready to begin your Beauty Story now? :)




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