Sunday, October 11, 2015

Event Report - Lancome Blanc Expert Cushion Compact



Last weekend I was invited by Lancome Indonesia to attend the launching of Lancome Blanc Expert Cushion Compact. The event took place at Laguna Atrium, Central Park Mall. This is my first time attending Lancome event and I have to say kudos to the decoration team because the decoration is Ah-may-zing! The atrium is filled with French decoration from pink roses (Lancome symbol), mini ferris wheel, chic bicycle, and to die for vanity tables. I felt I’m being teleported to Paris and become one of the chic parisienne women that Saturday ;)




Lancome, a luxury beauty brand from France, has been women’s favorite for skincare and makeup products. Their latest product is Advanced Genifique Youth Activating Serum, a serum that targets the 10 key signs of youth: texture, resiliency, elasticity, firmness, sagginess, fine lines, wrinkles, radiance, even skin tone, and clarity, with noticeable results in just 7 days.


Now, with the trend of Korean cosmetics and the cushion compact in beauty world, Lancome joins the wagon by launching Lancome Blanc Expert Cushion Compact. If you are a Kpop addict, you would know what cushion compact is. But for you who don’t, cushion compact is a round sponge (cushion) that is soaked in liquid foundation encased in a compact case. When you press the cushion with the sponge applicator that usually comes along with the compact, the liquid formula will be released out.

The event started with a welcome message from Ms. Agustina Mulya, Brand Manager Lancome Indonesia. It continued with a beauty chat between Ms. Stephanie Yo; Product Manager Lancome Indonesia, Ms. Patricia Katio; National Educator Lancome Indonesia, and Ms. Alexandra Asmasoebrata; one of Lancome Mademoiselle, about Lancome products and of course the cushion explanation. Do you know that Lancome Blanc Expert Cushion Compact has cooling effect too? It can reduce our skin temperature down to 3 degrees celcius. Isn’t great for us who lives in this sunny and tropical country?



Ms. Patricia then conducted a makeup demo on a model using Lancome Blanc Expert Cushion Compact. She showed us different ways in applying the compact depending on the look you want to achieve.


Natural look: 
After you tap the applicator to the cushion, tap it again a little bit on your hand before you apply it to your face.

Full coverage:
Tap the applicator to the cushion, and then pat it all around your face and neck

Shading or highlighting:
Using a concealer or a foundation brush, tap it to the cushion, and then apply it to the areas that you want to sculpt or highlight. Use the darker shade to sculpt and lighter shade to highlight.

For a dewy look, you can leave out the setting powder and go straight with the cushion or just lightly dust setting powder only on some areas of your face that will easily shine.


After the makeup demo is finished, it’s time for us the beauty bloggers got challenged by Lancome to create a look by using Lancome products. We moved to the vanity table areas where Lancome already prepared with makeup brushes, makeup cleanser (to remove our current makeup), and Lancome’s skincare and makeup products. Ms. Alexandra asked us to create a rosy dewy look in just 10 minutes of time. And the chaos began, all of us trying our best to create the look to win the challenge. I had a lot of fun playing with Lancome products. It’s exciting to try the cushion compact too because just like the tagline #cushiononthego, the cushion compact really delivers a quick yet a perfect coverage for your face. You can save a lot of time in applying your base makeup because you just need to tap tap tap that sponge on your face and voila! Perfect complexion! Definitely a must have when you are in a rush or in need of immediate touch up. As a proof, my whole makeup finished in just 10 minutes! My favorite product beside the cushion compact is the Blush Subtil in Rose Sable. The blush is pigmented and soft with fine shimmer on it.  A dusty rose color that beautifully sits on my cheeks, helping me achieving rosy look that I like.

Unfortunately I was not the winner of the challenge. The winner is Bella, from Everything about Bella. Congratulations, girl! Happy for you :)

To close the event, all of us took a wefie together. And to end the sweet afternoon, Lancome also present us with one Lancome Blanc Expert Cushion Compact to bring home. Three lovely pin up stickers from Ayang Cempaka, an Indonesian illustrator, are ready for us to choose. 

 
La Vie Est Belle - A beautiful and colourful flowers  
Mademoiselle – A Paris woman with flowers and smooches around it
Bonjour – A Paris view with Eiffel Tower and caroussel

It was a very difficult choice because I adore them all! I wish I could bring all of them home. At the end, I chose the Mademoiselle because I love how chic the Parisian woman look. The stickers also adorned by some crystals to add more bling to it.


I had so much fun at the event and definitely something that I will not easily forget. Impressive job, Lancome Indonesia! Thank you for having me.





Stay tune on my blog to read the review of Lancome Blanc Expert Cushion Compact and find out how to choose the right shade for you.

Cheers,
Stef

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